The favourite and often quoted “Content is king” has little significance when it is not driven by great strategy aligned to the brand’s vision and goals. “Content without strategy is just decoration” – Bruno Burnelli. What this means is there’s a strategy within content itself. Successful brands are those who adapt this approach and leverage...
In an AI driven algorithm, the significance of strategy has become even more critical than before. While most digital agencies tend to focus on tools and crunch number, the name of the game is focused on strategy and original thinking (read: non ChatGPT). Clients do not care what tools you use – they care about...
The AI conversation has flooded and overwhelmed everyone, and it has been a gamechanger. We cannot afford to ignore or treat its presence in every realm of business, service or life itself. Yet at the same time, it is essential to draw a balance between using AI for good while retaining what makes us undeniably...
With the advent of AI, zero click content and deeper technology integration, the world of Digital Marketing in 2025 is becoming more challenging and at the same time more exciting. This implies marketeers to be more than ever vigilant of the emerging technologies, their features and staying updated about the tools and techniques that will...
In these times where “instant” is a way of every aspect of life, marketing and consumer behaviour is no different. In this context, zero-click content is fast gaining significance for various reasons – the rising prevalence of voice and mobile search, users want fast answers. It”s all about getting value from the platform without leaving...
A successful brand is not an overnight phenomenon. It is built, nurtured and the purpose behind it is crafted meticulously with strategy and one more important ingredient – the fine art of brand storytelling. This does not mean we can dismiss it as a fantastic narrative that aims to temporally engage the target audience. The...
The changing landscape of marketing Since the last couple of decades, Performance Marketing has taken the drivers seat with companies pushing for metrics, analytics and the all beloved numbers at the end of allocating budgets and implementing the much evolved performance marketing tools. However, the unasked question remains : Is Performance Marketing adequate to drive...
