BRAND IDENTITY

Our team comprises professional marketers who brainstorm, plan, implement and align marketing strategies that work for your company while enhancing your brand equity and visibility.

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01 — EXPERTISEYour Brand Is Everything To Your Customers

Brand Identity is a company’s face and voice – it denotes what your business stands for, gives it a recognizable shape and form, a visual and verbal expression that reflects your company’s core values and personality. We are experts in developing brand identities for companies, which uniquely reflects the company’s purpose and values.

Visual Elements

We create a visual representation of your brand. It can be in the form of a logo, mnemonic or letter form that uniquely represents your brand.

Positioning

We develop a well-crafted positioning or tag line for your company – a phrase that encapsulates your company’s mission, vision, values and purpose.

CIP (Corporate Identity Program)

We synergize the initial thought or brand representation across communication collateral to create brand hygiene with high recall.

Brand identity is a complex set of elements that make up a company’s perceived personality, appearance, and behavior. We develop your brand identity through a collaborative process, where our team has several discussions with your core team members to understand your business objective and the desired outcomes. Some of the key brand identity aspects we follow include:

Logo

This is the visual representation of your brand.In crafting your logo we take into consideration multiple aspects such as a proper representation of your business, appeal and recall and more.

Colour Palette

We apply creative design thinking, implementing brand guidelines in the form of primary and secondary color palettes with specific usage instructions to maintain brand hygiene across all communication platforms.

Brand Manual

We are experts at developing your company’s brand manual – an encapsulation of your brand identity, detailing the do’s, don’ts of your logo, setting the color palette usage, photography and videography guidelines, typography, usage across communication platforms, brand voice and tone.

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