ShareThe favourite and often quoted “Content is king” has little significance when it is not driven by great strategy aligned to the brand’s vision and goals. “Content without strategy is just decoration” – Bruno Burnelli. What this means is there’s a strategy within content itself. Successful brands are those who adapt this approach and leverage...
ShareIn an AI driven algorithm, the significance of strategy has become even more critical than before. While most digital agencies tend to focus on tools and crunch number, the name of the game is focused on strategy and original thinking (read: non ChatGPT). Clients do not care what tools you use – they care about...
ShareThe AI conversation has flooded and overwhelmed everyone, and it has been a gamechanger. We cannot afford to ignore or treat its presence in every realm of business, service or life itself. Yet at the same time, it is essential to draw a balance between using AI for good while retaining what makes us undeniably...
ShareIn these times where “instant” is a way of every aspect of life, marketing and consumer behaviour is no different. In this context, zero-click content is fast gaining significance for various reasons – the rising prevalence of voice and mobile search, users want fast answers. It”s all about getting value from the platform without leaving...
